The Brand Compass® Privacy Policy

The following text explains the privacy policy of The Brand Compass®.

It explains the circumstances under which The Brand Compass® collects data regarding users of The Brand Compass® Website and under which The Brand Compass® may release such information to third parties. The Brand Compass® (hereinafter "The Brand Compass®", "We", "Us" or "Our") has created this Website Privacy Policy (hereinafter the "Privacy Policy") in order to inform you (hereinafter "You", "Your", or "Yourself") as a user of the Website (hereinafter the "Site") of the circumstances under which We collect information and data from You. This Privacy Policy also serves to inform You about the circumstances under which We will release information about You to third parties. By using the Site and accessing the content contained within it, You agree to the following terms and conditions.

1. Types of Information Collected
a. Traffic Data Collected. The Brand Compass® automatically gathers general statistical information about visitors to the Site.

Accordingly, The Brand Compass® may automatically track and collect certain technical information from You when You visit the Site. This may include: (i) Your IP address; (ii) Your domain server; (iii) Your type of computer; (iv) Your type of browser (v) the pages You viewed and (vi) the goods and services You purchased (hereinafter collectively "Traffic Data"). Traffic Data is anonymous information which does not personally identify You, but which may be used for improving Your experience on the Site. Traffic Data may be provided to third parties.

The Brand Compass® may also use "Cookies" for specific purposes such as customizing content specific to Your interests, or storing Your password so that You do not have to re-enter it each time You visit the Site. A Cookie is a small amount of data that is sent to Your browser from a web server and stored on Your computer's hard drive. Preference and options configurations in Your browser determine if, and how, a Cookie will be accepted. You can change those configurations on Your computer if You desire. By changing Your preferences, You can: (i) accept all Cookies; (ii) You can be notified when a Cookie is set, or; (iii) You can reject all Cookies. If You do so and Cookies are disabled, You may be required to re-enter Your information more often and certain features of Our site may be unavailable.

b. Personal Information Collected. In order for You to access certain areas of the Site, to receive certain services or to register to attend meetings, or to purchase products that The Brand Compass® offers via the Site, The Brand Compass® may require You to provide Us with information that personally identifies You ("Personal Information"). Personal Information may include: (i) contact data such as Your name, mailing address, e-mail address and telephone number ("Contact Data"); (ii) financial data such as Your account or credit card number ("Financial Data"); and (iii) demographic data such as Your zip code ("Demographic Data"). If You communicate with Us by e-mail, post messages to any of Our chat groups, bulletin boards or forums, or otherwise complete online forms, or surveys, any information provided in such communication may be collected as Personal Information.

2. Use of Information Collected
The Brand Compass® uses Traffic Data to improve Our marketing and promotional efforts, to analyze Site usage, to improve Our content and product and service offerings and to customize Our site's content, layout, and services. We may also use Traffic Data to help diagnose problems with Our server, to manage Our Website and to enhance Our site based on the usage pattern data We receive.

The Brand Compass® uses Contact Data to send You information about The Brand Compass®, its meetings, products and services, or promotional material from some of Our partners. We may also use Your Personal Information to deliver information to You that, in some cases, is targeted to Your interests, such as new services and promotions. We may also ask You to voluntarily provide Us with additional information regarding Your personal or business interests, experience or requests which We may use to customize Our services for You. The Brand Compass® may use the Contact Information to contact You when necessary or to advise You regarding upcoming meetings, new product and service offerings and communications relevant to Your use of the Site.

The Brand Compass® will use Your Financial Data to bill You for registration fees for meetings, and products and services when You have authorized such. The Brand Compass® may use Your Demographic Data to customize and tailor Your experience on the Site, displaying content that The Brand Compass® thinks You might be interested in and according to Your preferences.

3. Disclosure of Information to Third Parties
The Brand Compass® may disclose Traffic Data to third parties. The Brand Compass® may share Demographic Data with advertisers and other third parties.
4. User Choice Regarding Collection, Use and Distribution of Personal Information

You may choose not to provide Us with any Personal Information. In such an event, You can still access and use much of the Site; however, You will not be able to access and use those portions of the Site that require Your Personal Information. If You do not wish to receive information and promotional material from Us or from some of Our partners, You may select the appropriate "opt-out" option each time The Brand Compass® asks You for Personal Information.

5. Confidentiality and Security of Personal Information
Except as otherwise provided in this Privacy Policy, The Brand Compass® will keep Your Personal Information private and will not share it with third parties, unless such disclosure is necessary to:
a) Comply with a court order or other legal process;
b) Protect Our rights or property; or
c) Enforce Our Terms of Service.

Whenever You voluntarily disclose personal information online, for example on message boards, through e-mail or in chat areas, that information can be collected and used by others. No data transmission over the Internet or any wireless network can be guaranteed to be perfectly secure. As a result, while We try to protect Your personal information, We cannot ensure or guarantee the security of any information You transmit to Us, and You do so at Your own risk.
6. User Ability to Access, Update and Correct Personal Information

In order to ensure that all of Your Personal Information is correct and up-to-date, You may at any time send us updated information via e-mail at privacy@The Brand Compass.com. Through Your personal profile You may:
a) Update Your Personal Information that We have already collected;
b) Choose whether or not You wish Us to send You information about The Brand Compass®, or promotional material from some of Our partners; or
c) Choose whether or not You wish Us to share some of Your Personal Information with third parties.

Should You elect any opt-out feature, please check-off the appropriate selection boxes in the registration or update screens at www.The Brand Compass.com.

7. Data Collection from Children
The Brand Compass® does not knowingly collect any information from children.

8. Other Limits to Your Privacy
The Site contains links to other websites. The Brand Compass® is not responsible for the privacy practices or the content of such websites. The Brand Compass® may also make chat rooms, forums, message boards, and news groups available to You. Please understand that any information that is disclosed in these areas becomes public information. The Brand Compass® has no control over its use and You should exercise caution when deciding to disclose Your Personal Information.

9. Updates and Changes to Privacy Policy
The Brand Compass® reserves the right, at any time and without notice, to add to, change, update or modify this Privacy Policy, simply by posting such change, update or modification on the Site. Any such change, update or modification will be effective immediately upon posting on the Site.