Six
Reasons Why This Training Is Better Than Anything
You’ve Ever Attended Before
The
Brand Compass® Training is unlike anything
you’ve ever seen. It’s different from
every other business training or workshop you have
ever attended. Here are six main reasons why:
1.
Strategies That Meet Today’s New
Marketing Paradigm:
The
Brand Compass® addresses today’s
“Information-Rich and Time-Poor” consumer.
When
it comes to consumers, there is only one true
brand identity for any company. That brand is
Credibility. By definition, credibility is “the
power to elicit the belief from the marketplace
that your company, product or service is trustworthy,
and therefore the obvious one to do business with
in a sea of confusing competitive choices.”
Does your marketing do that?
Credibility trumps everything. It
trumps techniques, repetition, specs, systems,
strategy, capitalization… everything.
Credibility is the ULTIMATE
SHORTCUT in the consumer’s decision-making
process.
Credibility is the True North of The Brand
Compass®.
In
this 3 day training, Edward A. Earle, founder
and author of The Brand Compass®,
walks you through each of the 5 C’s of Credibility
in detail and will help you develop a total Credibility-Based
Marketing Program and your company’s The
Brand Compass® before you leave.
2.
Real-World Examples and Case Studies:
The
training reviews tons of real-life examples of
The Brand Compass®-Based
Marketing Programs that work. Everything from
advertisements and marketing pieces to TV, radio,
newspaper, direct mail, videos, audio tape, interactive
CD-ROMs, websites, sales presentations, and yellow
pages. And from every type of industry: professional,
service-oriented, retail, business-to-business,
manufacturing, distribution, wholesale, entrepreneurial,
technology-based, internet-based, and MORE!
3.
75% Of Your New, Brand Compass® Materials
Will be Finished Before You Leave!
You
will not only learn “how to do it”
in the training, but we will actually do LIVE
implementation. This means that we will consult
with and write new The Brand Compass®
oriented materials right there on the spot. You’ll
leave the conference with close to 75% of your
new The Brand Compass® materials
finished and ready to implement!
Here’s
a list of some of the materials you’ll create
while you are there:
Your Company’s Personal The Brand
Compass®
The Brand Compass® GAP Analysis
The Brand Compass® Strategy For
Your Specific Business
12-Month Marketing Implementation Outline
Customer Intelligence Analysis
Internal Operations Analysis
Competitive Intelligence Completed
New Sales Scripts
New The Brand Compass®
Collateral Materials
4.
FREE Post-Training Support and Follow-up
After
the training, you’ll have special access
to conference calls designed to help you fill
in any gaps you might feel that you have. In some
instances, you can also get assistance from some
of our senior level affiliates. Also, before you
invest any money into a new marketing or ad campaign,
let us critique it for you to make sure it will
produce the maximum return possible. Plus you
can also attend the training as many times as
you like!
5.
Training Customized For You With Our
Pre-Consultation
There
is a two page easy business evaluation that we
have you fill out and fax over or send to us along
with your marketing, advertising, and sales materials.
That way, before you even attend the training,
our team of senior consultants will work up new
strategies and materials for you.
6.
Great Workbooks, Visuals, Templates And
Binders
You’ll
receive the entire PowerPoint presentation in
a printed notes format. In addition, all samples
and examples are included. Other materials include
Credibility-Based Industry Strategy Models, Headlines
and Campaign Themes, Competitive Intelligence
Packets, and Master Binder, etc. In total, you’ll
walk away with hundreds of pages of materials.
Who
Attends
Any
business or businessperson can attend. There is
a limit of two persons per organization at any
given conference. There are no restrictions regarding
company size or industry. Courses are limited
to 40 to 50 attendees maximum.
Length
of Program
The
conference takes place over three days. The program
begins each morning at 9:00 AM and ends at 9:00
PM, with breaks for lunch and dinner and additional
breaks in-between.
To
get started:
First,
download The Brand Compass® enrollment form
for the Training that you will be attending.
Second,
print it and fill out completely. Then FAX it to
800-627-0978.
Third,
call and make your hotel reservations directly with
the hotel (the What to Do Next document
will give you all of that information).
Forth,
download The Brand Compass® Business Evaluation.
This is a word template, so you can just go through
the tables and fill out all of the information and
answer the questions that are there.
Email your completely filled out Business Evaluation
to be@thebrandcompass.com.
Ad Rebel 67 will utilize the information which you
provide to give you a more customized experience
when you attend The Brand Compass® 3-Day LIVE
Training.
Upon receipt and after processing of your enrollment
form, you will receive an email confirmation that
will also include the hotel details so that you
can make your room reservation (if you have not
done so already).
That’s it! Make sure to make your travel arrangements
as soon as possible after you receive our email
confirmation in order to be guaranteed a room and
to get the best pricing on your travel.
We look forward to seeing you at The Brand Compass®
3-Day LIVE Training!
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The
Brand Compass® enrollment
