"BRING SOUL
INTO YOUR BUSINESS"
Branding Is Just the Beginning —
Create a Movement That Shapes the Future
The Brandcompass Method blends change management, branding, marketing, strategy, team development, and business model innovation into a tailored framework that brings flow back into your business
WHY
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The world of business has changed.
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People are looking for meaning and purpose
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There is an overload of content and it's hard to stand out from the crowd.
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Authenticity will bring you the customers, employees and growth you are looking for.
HOW
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I teach you a new way of doing business, branding, marketing and leadership.
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The results will come from alignment with your brand DNA, being connected with a sense of purpose and passion and from demand generation.
WHAT
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The training has 3 modules with in total 10 chapters.
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You can work at your own pace.
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There will be weekly masterclasses and live Q&A's.
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You will become part of a community who are all part of the new movement of doing business.
What can you expect?
Expect interactive sessions in which you will learn all the techniques and tricks on how to craft an authentic brand. Based on 8+ years of experience, a natural knack for inquisitiveness and tried and tested methods that will help you create brand alignment in all steps of the customer journey.
For whom is this course?
This course is for entrepreneurs, CEO's, managers and marketing professionals who want to learn new ways of doing business, branding and marketing.
Entrepreneurs
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For starting and established entrepreneurs.
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Create an authentic brand and create a community around your "why".
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Stand out from the crowd with a sustainable brand concept.
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Find your unique position in the market.
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Use demand generation to expand your audience, build authority, and generate interest in your brand, resulting in high-quality leads.
CEO's / Managers
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Ensure team and brand alignment throughout your entire company.
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Lead from a values based approach.
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Motivated employees through brand clarity and improved internal communication.
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Expand your audience, build authority, and generate interest in your brand, resulting in high-quality leads.
Marketing Professionals
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Increased results through clear and effective messaging.
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Being top of mind with potential customers.
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Create a strong online and offline brand.
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Get the framework you need for any marketing strategy.
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Expand your audience, build authority, and generate interest in your brand, resulting in high-quality leads.
What others say about the course:
Jessica took the lead in creating Middle Point's brand strategy and what she pulled off was beyond expectations. She deeply understood our company’s values, culture and goals and she perfectly aligned the marketing strategy with our overall business vision.
Our new brand identity was very well received by our clients, candidates and even competitors and we received significantly positive feedback. Next to this, Jessica did not just stay on the high notes, but she deepened her practices into lower levels, by coaching the team on how to align with their personal brand along the company’s.
Marina Monogyiou - Recruitment Quality & Development Officer
Course Content
Module
1.
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Branding beyond the obvious.
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How to create an authentic brand concept.
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Learn how to dig deeper, using several techniques from depth-psychology. and positive psychology
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Branding from the inside out.
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How to recognize the REAL essence, the soul of the business.
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The psychology of brands and people.
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Crafting your unique and authentic brand strategy - the foundation for your business model, marketing strategy and sales.
Module
2.
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How to integrate the brand concept throughout your business, marketing and sales.
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Getting crystal clear on your unique value propositions.
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Getting in depth information about what to say to your audience
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Getting a content framework in which you can show up authentically.
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How to create congruency and alignment throughout all your forms of communications and accross all customer journey touchpoints.
Module
3.
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How to activate your brand
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Create a compelling content strategy out of the brandconcept.
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Demand generation practices.
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Repurposing of content.
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Create a framework that ensures brand alignment.
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Write soulful copy or create impactful videos, congruent with the essence of the brand
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Best practices in marketing and sales.
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Others who came before you
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Why this training?The business world is changing and so is the world of marketing and sales. Customers want different things. The new generations are more focused on things like purpose and wanting to truly connect to the people they work with, buy from and do business with. Entrpreneurs, managers and marketeers are also looking for new ways to grow. New strategies and tecniques are needed in order create meaningful connections, generate new business and bring a sense of flow and purpose into your business.
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What is authentic branding?Authentic branding is different because it helps businesses/entrepreneurs/ help align with the core of who they are. It's not a fake it till you make it kinda strategy, but one rooted firmly in what is real and long lasting. People do business with people. And authentic people are the ones who walk their talk, are true to themselves; therefore trustworthy. They also navigate challenges and changes in a way that is true to their core values. This helps them stand the test of time. In a world where everyone can be something; be authentic. We help businesses find their authentic selves and use it to create a strong foundation and clear strategy for health and growth.
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What's the difference with traditional branding or business growth methods?The process is deeply psychological. Through a deep understanding; the people involved also experience a deeper sense of grounding, beloning and connectedness. Because we take our time, we really can get to the bottom of things and not just create fancy, flashy brands and achieve business growth through a hyped pace. We combine psychology, strategy, sociology and management tecniques in order to create brands that are 100% congruent, inside and outside.
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What is my investment?The entire training takes up about 10 weeks. You need to spend about 2 hours a week on homework. The investment of the entire course is 485 euro's. (Exclusive VAT)
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For who is this training?This training is for everyone who has a business or works in/with businesses. For entrepreneurs, CEO's, (B2B) marketeers, marketing managers, automation specialists, content marketeers, growth hackers, campaign managers and HR managers. Your seniority does not matter; this is an entire new way of thinking about creating strong authentic brands.
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How is the training conducted?All the worksheets and lessons are online in PDF format + Powerpoint presentations. There is a weekly LIVE Q&A in which I answer questions. This is also a way to connect with the community and help each other learn and grow.
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Do you offer in-company training?Most certainly! Contact me @ jessicavanhorssen@gmail.com to request an quotation and discuss the possibilities.
Wave of PJ - Designer and surfpreneur
“The brandcompass is almost like going to therapy. It's a psychological process that helps you understand yourself and your business in such a deep way, that you can put yourself out there in a very powerful manner." I'm glad I ran into Jessica because with the brandcompass she provided the structure I needed to move forward in a smart and focused way. Fast track to one year later, I have achieved all my business goals! I now have my own surfwear clothing line, I'm a surfcamp manager and surf influencer!”
Anne Rongen - CEO Hiro
Jessica is a powerful woman who has enthusiastically, knowledgeably, and skillfully established marketing at Hiro. From a strong brand compass to powerful pieces of cornerstone content and a few beautiful campaigns as well. We have succesfully made a rebrand as an outcome of the program.
Maarten van Haren - CEO Middle Point
I would definitely recommend hiring Jessica as a marketing consultant/strategist. She really helped us put all the pieces together, and build our brand though a cohesive strategy. She has also brought the strategy to life, and secured the future implementation.
Adrienne Zest - Fire artist
I joined Jessica's program Brand Compass to help me navigate all my business niches and give me more clarity. At first I found the process quite difficult but I am so grateful I stuck with it, because the results are amazing! Even now a year later I am still making use of the Brandcompass as I am working on my website. I highly recommend this for anyone!
