WHY CATALYST

Hi, I’m Jessica van Horssen — founder of The Brandcompass and Catalyst, and author of "Walking out of line - A compass for leaders building authentic brands.
 

For me, authenticity is not just a personal value — it’s the foundation of leadership, branding, and transformation. My book and my work show how these three are deeply connected: when leaders dare to lead from their authentic core, they not only transform themselves, but also their teams, brands, and the movements they build.
 

That’s why I developed The Brandcompass Growth Cycle — a model that guides individuals and organizations through four phases:

1. Know Yourself (identity & positioning)

2. Align Yourself (structures, people, culture)

3. Transform Yourself (strategy & growth)

4. Express Yourself (branding & communication)
    

It’s more than a branding method. It’s a way to integrate personal leadership and business growth into one coherent journey.
 

With my background in social work, coaching, sales, and brand strategy, I bring both depth and strategy. I work with visionary entrepreneurs and SME companies that want to break free from stagnation and build something real: high-performing teams, authentic brands, and lasting impact.
 

My clients experience a new sense of clarity and energy — because when you align with your essence, your leadership becomes natural, your brand becomes magnetic, and your growth becomes sustainable.
 

I’m based in Haarlem, the Netherlands, and often traveling with my daughter — but always happy to connect virtually.
 

👉 Curious about how authenticity can transform your leadership, your brand, and your business? Let’s have a (virtual) coffee.