SPECIALIZATIONS
Catalyst works cross departmentally to ensure maximum alignment and maximum results.
We also teach our methods to other business professionals in our masterclasses and workshops.
BRANDING
I believe that branding starts with the SOUL of the business; also known as the DNA. It's the glue that holds everything together and the foundation of any strategy. Therefore I help businesses find their authentic selves and turn it into their #1 strategy.
CHANGE MANAGEMENT
Brand alignment has to be ensured in the entire organisation. Brand dilution often happens because of misalignment throughout departments. Sales people say one thing, marketeers another and management is not leading through the company values. I help you align all your business activities with your brand's DNA.
DEMAND GENERATION
With a strong and powerful brand, comes demand generation. Demand generation goes beyond lead generations. It's when a brand is so magnetic, that it naturally attracts the right people to it. Customers, and employees. I help you create a solid demand generation strategy.
COACHING/TRAINING/CONSULTANCY
To ensure brand alignment; I coach and train teams, executives and managers to ensure maximum brand alignment. I teach on how to lead from an authentic and embodied state.I help teams with creative brainstorm sessions, values sessions, alignment sessions and I coach individuals to reach their full potential.
CONTENT MARKETING
Once you have your brand identity clear; it's time to show the world what you are made of. I create powerful content strategies that are part of the demand generation plan. Content that will ensure that you will focus on the 97% that did not even know that they needed your products/services. Content that helps you stand out from the crowd. This can be either copywriting, graphic design, video marketing or photography.
WEBSITE
A great brand has a great website. I help you compose and create an authentic website that is the face of your brand and helps you attract new business.